About Us
Nowsta helps employers become better managers by giving them the tools they need to automate, simplify, and humanize workforce operations for the gig, hourly, and shift based workforce. We’ve built the first all in one operating system gig workforces that let's managers schedule workers, track time & attendance, streamline vendor and labor management, and provide workers instant access to earned wages. Our mission is to create a better and more human work experience for managers and employees, and change the way hourly workers get paid. Employees on Nowsta can also access a suite of services to help them more effectively manage their job schedules and personal finances. Nowstapay is a financial wellness benefit program that allows employees to cash out earnings instantly for the work they've already completed. Nowsta powers some of the largest workforces in sectors such as events, hospitality, staffing, and many more. Employers turn to Nowsta when they want to streamline operations, reduce turnover, and increase workplace satisfaction.
About The Role
The Marketing Director will serve as a key member of the Nowsta team, as we are at a pivotal point in our next phase of growth, and will oversee the entire marketing strategy and help execute upon it. S/he will develop and recommend integrated communication strategies, campaigns and programs to fulfill brand and sales objectives. The ideal candidate will create and deliver fully-integrated programs across marketing, advertising, digital, visual, communications and public relations to ensure maximum impact, efficiency and alignment across all company functions.
The Marketing Director will foster and build a marketing function that supports Nowsta's high-performance, high-creativity, and highly collaborative environment. This is an opportunity to build an iconic brand in a massive market that is only starting to adopt the evolution of Nowsta's competitive differentiators.
Increasing Nowsta's market share, maximizing revenues, and continuing to develop provoking industry-related thought leadership will be your goals.
What You'll Do
- Lead all aspects of the Nowsta's marketing initiatives, including brand strategy, acquisition and retention strategy, digital and social strategy, and advertising
- Work with the Head of Operations to inspire a high-performing and analytics-driven marketing
organization - Collaborate and foster a true partner relationship between the marketing function and other functional peers
- Provide direction and mentorship to the Marketing team and provide constructive feedback so that rising stars can learn and grow
- Oversee and lead budgets and ROI targets for Marketing that tie back to people, programs, campaigns, and initiatives
- Ensure all components come together to become a fully integrated marketing communications plan that will engage targeted audiences with a powerful and consistent brand voice
About You:
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You have proven experience as a marketing leader, including ownership of growth P&L and marketing budget
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You are an analytic - someone who is obsessed with quantifiable outcomes, and uses data to inform business decisions
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You have thorough knowledge of and experience with web analytics (e.g. Google Analytics, marketing automation software etc.) and Google Adwords
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You have outstanding leadership and people management skills with the ability to successfully motivate and challenge a team of talented and creative people at all levels of the organization
- BSc/BA in business administration, marketing and communications or comparable relevant field